"BUILT WITH GIVING BACK IN MIND"
Lew's Mission: Help Veterans Transition Back Into Civilian Life.
The Lew’s American Hero series is more than just rods and reels; it is our promise. With a sincere respect for and in genuine honor of our American veterans, Lew’s® pledges a portion of profits from the sale of every American Hero rod, along with select other Lew’s products, for the purpose of supporting and helping organized programs that benefit the mind, spirit, soul and body of our veterans in their return to enjoying recreational opportunities outdoors, such as fishing.
Our support is focused on organizations that include a fishing element within their regular programs that are designed to assist veterans, especially wounded veterans, who are transitioning back into civilian life.