Rugged Range 3%

Rugged Range is committing 3% of its sales to foundations and programs that align with our commitment to the outdoors for all.*

We believe in universal outdoor access and experiences for all by focusing on the importance of diversity and inclusion. We support initiatives and advocacy that connects historically underserved populations with outdoor access. We directly support bills and policies that focuses on urban communities and creates more outdoor recreation infrastructure and access to cities and other underserved communities.

We are dedicated to keeping the outdoors rugged with active support of legislation that keeps public lands in public hands – i.e. no privatization of public lands. We fully back legislation that prioritizes outdoor recreation over development, energy extraction or other uses non-compatible with outdoor recreation, while also supporting public lands and recreation assets.

Be sure to sign up for our email newsletter where we will share our efforts in making a difference for these communities and updates and information about what our supported foundations are doing to make a difference.


Many of the brands we sell also support our mission to improve the great outdoors for all and how we experience it. These brands are focused on sustainability—using recycled materials in their product—and are also supporting conservation efforts and foundations, too. (That’s why we chose them!)

When you see a 3%+ you'll know that these brands support the efforts to make a difference. Please be sure to read about each 3%+ brand to learn about their efforts. We share a mission to preserve, conserve and keep land and outdoor experiences rugged for all.

Checkout all the great brands making a difference.


Big City Mountaineers

Big City Mountaineers breaks down barriers to outdoor access for youth from disinvested communities by providing a variety of experiences that are free of charge, fully outfitted, and professionally guided. Big City Mountaineers is dedicated to identifying the variety of barriers facing marginalized communities when it comes to accessing the important benefits of time spent outdoors. By thoughtfully addressing these social, psychological, and material barriers, we create opportunities for youth to uncover their own sources of strength, resilience, confidence, serenity, and joy. We believe deeply in the transformative power of developing a personal connection with nature. Acknowledging the persistent presence of systemic oppression is a critical part of our work and one that we do in partnership with community-based youth development agencies, located and operating in each of the regions where BCM runs programs.

Learn more about Big City Mountaineers and how to get involved.

Outdoor Foundation

“We All Thrive Outside”

Through its National Thrive Outside Community Initiative, the Outdoor Foundation is joining the effort to fuel an outdoor movement. It does this by supporting local community networks to get tens of thousands of children and families from diverse communities into the outdoors in a positive way. 

Over the next decade, the Outdoor Foundation plans to engage a diverse constituency of participants, advocates and volunteers in 32 cities, with the goal of getting 3 million people outside. The Initiative currently funds four diverse community networks composed of national nonprofit organizations and locally-based organizations in Atlanta, Grand Rapids, Oklahoma City, and San Diego. Funding supports collaborative work to get kids outside more often and engages their families in outdoor recreation, to increase the likelihood of a long-term love of the outdoors. 

The Outdoor Foundation is the philanthropic arm of the Outdoor Industry Association. 

Learn more about Outdoor Foundation.

Outdoor Foundation

Theodore Roosevelt Conservation Partnership

To guarantee all Americans quality places to hunt and fish.

We unite and amplify our partners’ voices to advance America’s legacy of conservation, habitat and access.

In 1912, Roosevelt said, “There can be no greater issue than that of conservation in this country.” While in the political arena, he succeeded in making conservation a top-tier national issue. T.R. had the foresight to address these issues still so significant to sportsmen today, understanding that if we want to safeguard critical habitat, productive hunting grounds and favorite fishing holes for future generations, we must plan carefully today.

Hunters and anglers have been the primary champions of wildlife habitat and healthy waterways since the days of Theodore Roosevelt. But with more competing demands on our natural resources than ever before, we can’t afford to take for granted what we have: A public lands network that is unparalleled in all the world, the best-managed fish and wildlife populations of any nation, and the ability for all Americans to hunt and fish, regardless of class or economic status. It is a system that benefits everyone, from sportsmen to hikers to those who simply want to drink clean water or experience wide open spaces.

To learn more about all the issues TRCP is taking on please visit their overview page.